Ice cream wars in the UK

Today’s times are pretty tough to have your own business. Yet alone a successful and growing one at that. In order to stay on top of things, you have to pull all the strings in a proper fashion and make sure they stay that way else it’s all for nothing. The tougher the times get, more aggressive the competition is and quite soon the fine line is crossed. And once you’re over that line, you don’t know what to expect anymore. Fair play is usually thrown out the window and things start getting even worse for both parties. Neither of them don’t really want bad to happen to the rival, they only want to stay afloat themselves, it just happens to be that in order to do that, the rival has to be the one that’d drown.
Such fierce battles are already happening in the streets of UK where ice cream sellers are at each other’s throats. Here’s a scene from one of such events!

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